Released on: March 24, 2008, 12:13 am

Press Release Author: Image Works Studio

Industry: Internet & Online

Press Release Summary: This Article explains you about Why your business needs a
Blog. Every business, regardless of its size, needs a blog.

Press Release Body: - By: Scott C. Margenau

Every business, regardless of its size, needs a blog. I know what you're thinking:
"But I have a professional image to uphold. How can a blog possibly attract new
customers and how can it provide them with the information they need?" The answer is
simple: A blog can be one of the most decisive public relations tools in your
marketing and branding tool kit. Read on and I'll educate you on the basics of
blogs.

What is a blog?

The term "blog" is slang for "web log." Wikipedia defines a blog as "a web site
where entries are written in chronological order and are commonly displayed in
reverse chronological order." The word can also be used as a verb, meaning to
maintain or add content to a blog. To get a feel for the wide use of blogs, consider
the following: In September 2007, blog search engine Technorati tracked more than
106 million blogs. Some notable corporations that use blogs are HP, Google,
Microsoft and ImageWorks Studio.

Myths and Facts

No doubt the last thing you need is a lecture on the latest Web 2.0 strategies.
However, I should correct a few common misconceptions about blogs, as well as why
web design companies use them as an effective method for reaching out to their
audience.

Myths

Blogs are used only by teenagers.
You need to spend many hours every day to maintain a blog.
You need to know HTML and have other coding skills to blog.

Facts

Blogs allow a company to control the editorial content of the web site while
restricting/blocking users' comments.
Blogs can be updated as often as you wish. But to make them more effective and
valuable to your audience, update them often.
Blogs require no knowledge of HTML or special coding. There are numerous blogging
software packages on the market that are free.
Blogs allow companies to quickly get information out to customers, unlike
traditional communication methods.
Blogs are an inexpensive way to effectively communicate and share information with
your audience.
Blogs comprise text and external links, making them search engine-friendly.

Benefits of Corporate Blogging

In January 2007, Forrester released a research study centered on "The ROI of
Blogging - The 'Why' and 'How' Of External Blogging Accountability" by Charlene Li
and Chloe Stromberg.

According to the study, some of the benefits of corporate blogging are:
Greater brand visibility in mainstream media on the Web
Word-of-mouth advertising
Improved brand perception
Instantaneous consumer feedback
Increased sales efficiency
Fewer customer service-driven PR blowups

The Outcome

Consumers are better educated today because of the vast amounts of information
available on the Internet. Not only will a blog convey information to your target
demographic faster and cheaper than traditional means, but when coupled with search
engine benefits, brand visibility, and a value-based proposition, a blog should be
an essential part of your marketing platform.

For more information, please contact sales@imageworksstudio.com.
Scott C. Margenau is president of image works Studio, an award-winning website
design agency, branding marketing firm specializing in online and off-line media in
advertising, web development, brand development and promotion.




Web Site: http://www.imageworksstudio.com/

Contact Details: 3859 Centerview Drive,Suite
400,968-5560,webdesignfirm@gmail.com,308-8573